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» Introduction » International Marketing : Scope and Tasks » Economic Environment » Political and Legal Environment » Institutions in the World Economy » Overseas Marketing Research » India’s Foreign Trade-Recent Trends » Marketing Plan for Exports » Techniques in International Marketing » Export Marketing » Identifying Foreign Markets » Product Planning and Adaptation for Export » Pricing for Exports » Market Entry and Distribution System » Export Documentation and Procedure » Terms of Payment and Settlement » Export Credit and Finance » Export Credit Insurance and ECGC » Export Financing Scheme for SSI Exporters » Electronic Data Interchange » Uniform Customs and Practice for Documentary Credits » ISO-9000 Series of Quality Standards » Export Promotion Councils and Commodity Boards » Exim Policy and Procedures » Case Studies » Bibliography. |
